Wednesday, June 16, 2010

Kilamanjaro-Dormington Advertises Cheerily while Todai Goes Under

Todai recently declared bankruptcy after switching from their commercial selling strategy to a more consumer-oriented, higher quality side. The only problem?
"Their kumquats remained decidedly low quality." said Hubit Shpeiper, correspondent and analyst for Corgi's Kumquats. "It seems that Todai didn't switch kumquats, just marketing strategies."
Meanwhile, Kilimanjaro-Dormington has begun a huge advertising campaign, with ads in the Obie's Kumquat's newsletter, widely watched fruit TV channels, and other press sources. They are very happy, "upbeat" (according to the company), and "obnoxiously sugar-coated" (according to an anonymous parent). The ads are mainly to wash away any association with the Addicting Kumquat Scandal of 1993 (see December 6 As far as we can tell, they seem to be working. But it is too early to really tell how much good it will do.

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